Product innovation : leading change through integrated product development

Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. The purpose of the book is to describe, assess, and apply the latest constructs, methods, techniques, and processes to en...

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Bibliographic Details
Main Author: Rainey, David L., 1946-
Format: eBook
Language: English
Published: Cambridge : Cambridge University Press, 2005.
Subjects:
New products.
Product management.
elektronické knihy
electronic books
ISBN: 0511111940
9780511111945
9781628702774
162870277X
9780511113475
0511113471
9786610415915
6610415919
1280415916
9781280415913
9780521842754
0521842751
9780511541230
0511541236
0511299494
9780511299490
Physical Description: 1 online resource (xiv, 625 pages) : illustrations

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ikona NpovdaGlossary of Terms
Online Access: Online Resources

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