Whoever tells the best story wins : how to use your own stories to communicate with power and impact

• Main Author: Simmons, Annette.
• Format: eBook
• Language: English
• Published: New York : Amacom, ©2007.
• Subjects: Business communication.; Storytelling.; elektronické knihy; electronic books
• ISBN: 9780814400845; 0814400841; 9781621984641; 1621984648; 1281126705; 9781281126702; 0814409148; 9780814409145; 9786611126704; 6611126708
• Physical Description: 1 online resource (x, 226 pages)

"People float in an ocean of data and disconnected facts that can often overwhelm them with choices. In this ocean of choice, a meaningful story can feel like a life preserver that tethers us to something safe and important - at the very least, to a trace of humanity that proves there is a &quo...