International business negotiations

• Other Authors: Ghauri, Pervez N., 1948-, Usunier, Jean-Claude.
• Format: eBook
• Language: English
• Published: Amsterdam ; Boston : Pergamon, 2003.
• Edition: 2nd ed.
• Series: International business and management series.
• Subjects: Negotiation in business.; International trade.; Export marketing.; Joint ventures.; Foreign licensing agreements.; Corporate culture.; elektronické knihy; electronic books
• ISBN: 9780080473109; 0080473105; 9781628700008; 1628700009; 9781280967900; 1280967900; 9786610967902; 6610967903; 0080442927; 0080442935; 9780080442921; 9780080442938
• Physical Description: 1 online resource (xxii, 522 pages) : illustrations

Today there is hardly any company that can claim that it is not involved in international business (IB). A huge body of literature is available on international business, but there are very few publications on the most important aspect of IB, namely negotiations. The purpose of this book is to enhan...