New product development : from initial idea to product management
Covers the entire process of product development from idea to launch without missing a step!
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| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Amsterdam ; Boston, MA :
Butterworth-Heinemann,
2003.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9780080469898 0080469892 9780750677325 0750677325 |
| Physical Description | 1 online resource (xxxii, 567 pages) : illustrations |
Glossary of Terms