The PDMA handbook of new product development

• Corporate Author: Product Development & Management Association
• Other Authors: Kahn, Kenneth B.
• Format: Electronic eBook
• Language: English
• Published: Hoboken, N.J. : Wiley, ©2005.
• Edition: 2nd ed.
• Subjects: New products > United States > Management > Handbooks, manuals, etc.; Product management > United States > Handbooks, manuals, etc.; elektronické knihy; electronic books
• ISBN: 1601190506; 9781601190505; 9780470172483; 0470172487; 0471485241; 9780471485247
• Physical Description: 1 online resource (xiii, 625 pages) : illustrations

"The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every sta...