Comprehensive strategic management : a guide for students, insight for managers

• Main Author: Bolland, Eric J., (Author)
• Format: eBook
• Language: English
• Published: Bingley : Emerald Publishing Limited, 2017.
• Subjects: Strategic planning.; Business & Economics > Accounting > Managerial.; Business strategy.; elektronické knihy; electronic books
• ISBN: 9781787142244 (e-book); 9781787430280 (ePUB)
• Physical Description: 1 online resource (279) pages

A breakthrough approach to strategic management is presented in this book. Traditionally, strategic management texts have offered a largely conceptual presentation of the subject followed by a separate and dominant section containing many different types of case studies. This book breaks from that b...