Sociometrics and human relationships : analyzing social networks to manage brands, predict trends, and improve organizational performance

• Main Author: Gloor, Peter A. 1961- (Author)
• Format: eBook
• Language: English
• Published: Bingley : Emerald Publishing Limited, 2017.
• Subjects: Sociometry.; Social networks.; Business & Economics > E-Commerce / Internet Marketing.; Social interaction.; elektronické knihy; electronic books
• ISBN: 9781787141124 (e-book); 9781787147256 (ePUB)
• Physical Description: 1 online resource (200) pages

Sociometrics and Human Relationships translates the latest academic research into practical business strategies and techniques as well as actionable insights, providing a wealth of examples for social network analysis and predicting trends. Gloor illustrates how to improve organizational performanc...