Strategic marketing management in Asia : case studies and lessons across industries

• Other Authors: Andaleeb, Syed Saad (Editor), Ḥasan, Khālid (Editor), Prabhu, Jaideep C. (writer of foreword.), Sheth, Jagdish N. (sponsoring body.), Rangan, Kasturi (sponsoring body.), Mannan, Abdul (sponsoring body.)
• Format: Electronic eBook
• Language: English
• Published: Bingley : Emerald Group Publishing Limited, 2016.
• Subjects: Marketing > Management.; Marketing > Asia.; elektronické knihy; electronic books
• ISBN: 9781786357458
• DOI: 10.1108/9781786357458
• Physical Description: 1 online resource (592 pages)

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help gro...