Multi-channel marketing, branding and retail design : new challenges and opportunities

• Other Authors: McIntyre, Charles, 1955- (Editor), Melewar, T. C. (Editor), Dennis, Charles (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley : Emerald Group Publishing Limited, 2016.
• Subjects: Marketing.; Branding (Marketing).; elektronické knihy; electronic books
• ISBN: 9781786354556
• DOI: 10.1108/9781786354556
• Physical Description: 1 online resource (272 pages)

Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance (design-...