Bad to good : achieving high quality and impact in your research

• Other Authors: Woodside, Arch G. (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley : Emerald Group Publishing Limited, 2016.
• Subjects: Research > Methodology.; Education > Research.; Research methods: general.; elektronické knihy; electronic books
• ISBN: 9781786353337
• DOI: 10.1108/9781786353337
• Physical Description: 1 online resource (320 pages)

For decades, scholars have bemoaned the low relevancy and impact of most research in the leading journals in business, management, and marketing. The majority of the research that gets published, perhaps 70% of it, hardly has any measurable scholarly impact in terms of citations. Rather than low rel...