The handbook of managing and marketing tourism experiences

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tou...

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Bibliographic Details
Other Authors: Sotiriadis, Marios, (Editor), Gursoy, Dogan, (Editor)
Format: eBook
Language: English
Published: Bingley : Emerald Group Publishing Limited, 2016.
Subjects:
ISBN: 9781786352897 (e-book)
Physical Description: 1 online resource (584 pages)

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