The handbook of managing and marketing tourism experiences

• Other Authors: Sotiriadis, Marios, (Editor), Gursoy, Dogan, (Editor)
• Format: eBook
• Language: English
• Published: Bingley : Emerald Group Publishing Limited, 2016.
• Subjects: Tourism.; Business & Economics > Industries > Hospitality, Travel & Tourism.; Tourism industry.; elektronické knihy; electronic books
• ISBN: 9781786352897 (e-book)
• Physical Description: 1 online resource (584 pages)

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tou...