The handbook of managing and marketing tourism experiences

• Other Authors: Sotiriadis, Marios (Editor), Gursoy, Dogan (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley : Emerald Group Publishing Limited, 2016.
• Subjects: Tourism.; elektronické knihy; electronic books
• ISBN: 9781786352897
• DOI: 10.1108/9781786352897
• Physical Description: 1 online resource (584 pages)

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tou...