Essays by distinguished marketing scholars of the Society for Marketing Advances

• Corporate Author: Society for Marketing Advances.
• Other Authors: Woodside, Arch G., Moore, Ellen M.
• Format: Electronic
• Language: English
• Published: Amsterdam ; Boston : JAI, 2002.
• Series: Advances in business marketing and purchasing ; v. 11.
• Subjects: Marketing.; Sales & marketing.; Purchasing & supply management.; Business & Economics > Marketing > General.; elektronické knihy; electronic books
• ISBN: 9781849501484 (electronic bk.) : 1849501483 (electronic bk.) : 0762308699 (hbk.); 9780762308699 (hbk.)
• Physical Description: 1 online resource (xii, 220 p.) : ill.

This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors h...