Managing product innovation
Historical research on firm-level innovation behavior results in the following main insight: firm-level decisions focusing on innovations are critical, difficult, and often result in failure to act. While acceptance is widespread among executives that firms must innovate radically as well as increme...
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| Other Authors | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Amsterdam ; Oxford :
Elsevier JAI,
2005.
|
| Series | Advances in business marketing and purchasing ;
v. 13. |
| Subjects | |
| Online Access | Full text |
| ISBN | 9781849503112 1849503117 0762311592 |
| ISSN | 1069-0964 ; |
| DOI | 10.1016/S1069-0964(2005)13 |
| Physical Description | 1 online resource (xiii, 780 p.) : ill. |
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