Managing product innovation
Historical research on firm-level innovation behavior results in the following main insight: firm-level decisions focusing on innovations are critical, difficult, and often result in failure to act. While acceptance is widespread among executives that firms must innovate radically as well as increme...
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Other Authors: | |
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Format: | Electronic |
Language: | English |
Published: |
Amsterdam ; Oxford :
Elsevier JAI,
2005.
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Series: | Advances in business marketing and purchasing ;
v. 13. |
Subjects: | |
ISBN: | 9781849503112 (electronic bk.) : 1849503117 (electronic bk.) : 0762311592 (hbk.) |
Physical Description: | 1 online resource (xiii, 780 p.) : ill. |
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