Managing product innovation

Historical research on firm-level innovation behavior results in the following main insight: firm-level decisions focusing on innovations are critical, difficult, and often result in failure to act. While acceptance is widespread among executives that firms must innovate radically as well as increme...

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Bibliographic Details
Other Authors: Woodside, Arch G.
Format: Electronic
Language: English
Published: Amsterdam ; Oxford : Elsevier JAI, 2005.
Series: Advances in business marketing and purchasing ; v. 13.
Subjects:
ISBN: 9781849503112 (electronic bk.) :
1849503117 (electronic bk.) :
0762311592 (hbk.)
Physical Description: 1 online resource (xiii, 780 p.) : ill.

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