Marketing in and for a sustainable society

• Other Authors: Malhotra, Naresh K.
• Format: Electronic
• Language: English
• Published: Bingley, U.K. : Emerald, 2016.
• Series: Review of marketing research, v. 13
• Subjects: Business & Economics > Marketing > General.; Sales & marketing.; Marketing.; Sustainability.; elektronické knihy; electronic books
• ISBN: 9781786352811 (electronic bk.)
• Physical Description: 1 online resource (xvi, 229 p.)

This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thou...