Marketing in and for a sustainable society

This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thou...

Full description

Saved in:
Bibliographic Details
Other Authors Malhotra, Naresh K.
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald, 2016.
SeriesReview of marketing research, v. 13
Subjects
Online AccessFull text
ISBN9781786352811
ISSN1548-6435 ;
DOI10.1108/S1548-6435201613
Physical Description1 online resource (xvi, 229 p.)

Cover