Entrepreneurship in international marketing

• Other Authors: Zou, Shaoming., Xu, Hui., Shi, Linda Hui.
• Format: Electronic
• Language: English
• Published: Bingley, U.K. : Emerald, 2015.
• Series: Advances in international marketing ; v. 25.
• Subjects: Business & Economics > International > Marketing.; International business.; Business & management.; Export marketing.; Entrepreneurship.; elektronické knihy; electronic books
• ISBN: 9781784414474 (electronic bk.) :
• Physical Description: 1 online resource (xviii, 320 p.) : ill.

The latest volume in the Advances in international marketing series is a fresh addition to the international marketing literature, expanding the current knowledge in several significant ways. Divided in to two sections, the first part of Vol. 25 addresses important issues concerning entrepreneurship...