Consumer culture theory

• Corporate Author: Consumer Culture Theory Conference Helsinki, Finland)
• Other Authors: Schouten, John., Martin, Diane (Associate Professor of marketing), Belk, Russell W.
• Format: Electronic
• Language: English
• Published: Bingley, U.K. : Emerald, 2014.
• Series: Research in consumer behavior ; v. 16.
• Subjects: Business & Economics > Marketing > General.; Behavioural theory (Behaviourism); Consumption (Economics) > Congresses.; Consumption (Economics) > Social aspects > Congresses.; Consumer behavior > Congresses.; elektronické knihy; electronic books
• ISBN: 9781784411572 (electronic bk.) :
• Physical Description: 1 online resource (xiv, 273 p.) : ill.

The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive research and theory repr...