Deep knowledge of B2B relationships within and across borders
Relationships of individual and groups among three-plus firms represent the cornerstone concept in business-to-business (B2B) contexts. The three-plus firms include manufacturer-supplier to manufacturer-customer to distributor-customer, and facilitators (e.g., transportation and management consulti...
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Other Authors: | , |
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Format: | Electronic |
Language: | English |
Published: |
Bingley, U.K. :
Emerald,
2013.
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Series: | Advances in business marketing & purchasing ;
v. 20. |
Subjects: | |
ISBN: | 9781781908594 (electronic bk.) : |
Physical Description: | 1 online resource (xiv, 375 p.) : ill. |
Online Access:
Online Resources