Deep knowledge of B2B relationships within and across borders

Relationships of individual and groups among three-plus firms represent the cornerstone concept in business-to-business (B2B) contexts. The three-plus firms include manufacturer-supplier to manufacturer-customer to distributor-customer, and facilitators (e.g., transportation and management consulti...

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Bibliographic Details
Other Authors: Woodside, Arch G., Baxter, Roger, 1944-
Format: Electronic
Language: English
Published: Bingley, U.K. : Emerald, 2013.
Series: Advances in business marketing & purchasing ; v. 20.
Subjects:
ISBN: 9781781908594 (electronic bk.) :
Physical Description: 1 online resource (xiv, 375 p.) : ill.

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