Research in consumer behavior. Vol. 14

• Other Authors: Belk, Russell W., Askegaard, Søren., Scott, Linda M.
• Format: Electronic
• Language: English
• Published: Bingley, U.K. : Emerald, 2012.
• Series: Research in consumer behavior.
• Subjects: Business & Economics > Consumer Behavior.; Business & Economics > Marketing > Research.; Business & Economics > Marketing > General.; Market research.; Advertising.; Consumer behavior.; elektronické knihy; electronic books
• ISBN: 9781781900239 (electronic bk.) :
• Physical Description: 1 online resource (xvi, 369 p.) : ill.

This volume presents selected papers from the 7th Annual Consumer Culture Theory Conference held at Oxford University in August, 2012. The 18 papers in the volume together capture the latest research within this qualitative paradigm of consumer studies. Topics addressed cover a wide gamut including...