Research in consumer behavior. Vol. 13

• Other Authors: Belk, Russell W.
• Format: Electronic
• Language: English
• Published: Bingley, U.K. : Emerald, 2011.
• Series: Research in consumer behavior.
• Subjects: Consumer behavior > Research.; Business & Economics > Consumer Behavior.; Business & Economics > General.; Sales & marketing.; Market research.; elektronické knihy; electronic books
• ISBN: 9781780521176 (electronic bk.) :
• Physical Description: 1 online resource (x, 247 p.) : ill.

Research in Consumer Behavior presents cutting edge consumer research, whether empirical or conceptual, qualitative or quantitative. The majority of papers in this volume have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011. Th...