Review of marketing research. Vol. 7

• Other Authors: Malhotra, Naresh K.
• Format: Electronic
• Language: English
• Published: Bingley, U.K. : Emerald, 2010.
• Series: Review of marketing research,
• Subjects: Business & Economics > Marketing > Research.; Market research.; Marketing research.; Research, Industrial.; elektronické knihy; electronic books
• ISBN: 9780857244765 (electronic bk.) :
• Physical Description: 1 online resource (xxviii, 296 p.) : ill.

This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from literatures...