Advances in business and management forecasting. Vol. 6

• Other Authors: Lawrence, Kenneth D., Klimberg, Ronald K.
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald, 2009.
• Series: Advances in business and management forecasting.
• Subjects: Business forecasting.; Industrial management > Forecasting.; elektronické knihy; electronic books
• ISBN: 9781848555495
• ISSN: 1477-4070
• DOI: 10.1108/S1477-4070(2009)6
• Physical Description: 1 online resource (xi, 266 p.) : ill.

The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making.) The focus of the research annual is...