Interfirm networks theory, strategy, and behavior

• Other Authors: Baxter, Roger, 1944-, Woodside, Arch G.
• Format: Electronic
• Language: English
• Published: Bingley, U.K. : Emerald, 2011.
• Series: Advances in business marketing & purchasing ; v. 17.
• Subjects: Business & Economics > Management.; Business & Economics > Marketing > Research.; Sales & marketing management.; Sales & marketing.; Business networks.; elektronické knihy; electronic books
• ISBN: 9781780520254 (electronic bk.) :
• Physical Description: 1 online resource (xiii, 478 p.) : ill.

Nearly all business-to-business firms interact and have contractual relationships with upstream, downstream and parallel operating enterprises. How firms design and implement these relationships effectively, overcome poorly performing network linkages, and manage change in interfirm networks are the...