Organizational culture, business-to-business relationships, and interfirm networks

• Other Authors: Woodside, Arch G.
• Format: Electronic
• Language: English
• Published: Bingley, U.K. : Emerald, 2010.
• Series: Advances in business marketing & purchasing ; v. 16.
• Subjects: Business & Economics > Marketing > General.; Business & Economics > Marketing > Research.; Sales & marketing management.; Purchasing & supply management.; Business networks.; Strategic alliances (Business); Interorganizational relations.; elektronické knihy; electronic books
• ISBN: 9780857243065 (electronic bk.) :
• Physical Description: 1 online resource (503 p.)

Organizational Culture, Business-to-Business Relationships, and Interfirm Networks provides deep understanding about business-to-business and organizational relationships. Studies in this volume identify real-life relationship paradoxes and explain how firms manage, not solve, these paradoxes. Exten...