Review of marketing research. Vol. 6

• Other Authors: Malhotra, Naresh K.
• Format: Electronic
• Language: English
• Published: Bingley, U.K. : Emerald, 2009.
• Series: Review of marketing research,
• Subjects: Business & Economics > Marketing > Research.; Market research.; Marketing research.; elektronické knihy; electronic books
• ISBN: 9780857247285 (electronic bk.) :
• Physical Description: 1 online resource (xvii, 190 p.) : ill.

"The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, 'RMR' publis...