Astute competition the economics of strategic diversity

• Other Authors: Johnson, Peter, 1956-
• Format: Electronic
• Language: English
• Published: Boston : Elsevier B. V., 2006.
• Series: Technology, innovation, entrepreneurship, and competitive strategy series ; v. 11.
• Subjects: Strategic planning.; Business planning.; Competition > Management.; Business & Economics > Entrepreneurship.; Business & Economics > Economics > Theory.; Entrepreneurship.; elektronické knihy; electronic books
• ISBN: 008045321X (alk. paper); 9781849508186 (electronic bk.) :
• Physical Description: 1 online resource (xx, 226 p.).

This book is embedded in practical tools which proposes a fourth field of economics in addition to macro, micro and industrial organisation economics (IO); namely what may be called the economics of diversity. This book asserts that businesses are as individual as people. All have unique identities,...