Tourism branding

• Other Authors: Cai, Liping A., Gartner, William C., Munar, Anna Maria.
• Format: Electronic
• Language: English
• Published: Bingley, U.K. : Emerald, 2009.
• Series: Bridging tourism theory and practice ; v. 1.
• Subjects: Business & Economics > Industries > Hospitality, Travel & Tourism.; Tourism industry.; Sales & marketing.; Hospitality industry.; Tourism.; elektronické knihy; electronic books
• ISBN: 9781849507219 (electronic bk.) :
• Physical Description: 1 online resource (297 p.).

Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multi...