Tourism branding

• Other Authors: Cai, Liping A., Gartner, William C., Munar, Anna Maria
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald, 2009.
• Series: Bridging tourism theory and practice ; v. 1.
• Subjects: Hospitality industry.; Tourism.; elektronické knihy; electronic books
• ISBN: 9781849507219
• ISSN: 2042-1443 ;
• DOI: 10.1108/S2042-1443(2009)1
• Physical Description: 1 online resource (297 p.).

Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multi...