Marketing for construction firms

• Main Author: Honess, Steve
• Format: Electronic eBook
• Language: English
• Published: London : Thomas Telford, 1997.
• Subjects: Construction industry > Marketing.; elektronické knihy; electronic books
• ISBN: 9780727748300
• DOI: 10.1680/mfcf.25691
• Physical Description: 1 online resource (83 p.) : ill.

Offering an introduction and case studies on the subject of marketing for construction firms, this work provides sources of marketing information and intelligence, and tools and techniques. It also gives details on how to establish and manage a sales and marketing department.