Construction marketing a professional approach
Introduces the key principles of marketing and relates how these principles can be used to your advantage in the construction industry. This book is useful for senior managers, engineers and professionals wanting to be sure they maximise opportunities in their market place.
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| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
London :
Thomas Telford,
1992.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9780727746481 |
| DOI | 10.1680/cmapa.16521 |
| Physical Description | 1 online resource (138 p.) |
Glossary of Terms