Marketing of engineering services
This title provides guidelines on what should constitute marketing in an engineering environment and how its various aspects can be tackled from a practical standpoint. It is particularly relevant to those aspiring to positions in general management and fills an important gap in the training of prof...
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| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
London :
Thomas Telford,
1988.
|
| Series | Engineering management.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9780727739704 |
| DOI | 10.1680/moes.13483 |
| Physical Description | 1 online resource (112 p.). |
Glossary of Terms