The insight discipline : crafting new marketplace understanding that makes a difference

• Main Author: Fahey, Liam (Author)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2020.
• Series: American Marketing Association
• Subjects: Insight.; Leadership.; Industrial management > Decision making.; Business enterprises > Data processing.; elektronické knihy; electronic books
• ISBN: 9781839827327; 9781839827303
• DOI: 10.1108/9781839827303
• Physical Description: 1 online resource (424 pages) ; cm.