Promotion, recruitment and retention of members in nonprofit organizations

• Main Authors: Calderón-Valencia, Cecilia Isabel (Author), Cavazos-Arroyo, Judith (Author), López Lira-Arjona, Alfonso (Author)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2021.
• Subjects: Nonprofit organizations > Management.; Nonprofit organizations > Membership.; elektronické knihy; electronic books
• ISBN: 9781839826603
• DOI: 10.1108/9781839826580
• Physical Description: 1 online resource (150 pages)

Although research on the value of membership of Nonprofit Organizations (NPOs) is increasing, there remain few theoretical and empirical advances in this area. Addressing this gap, this book offers a fresh perspective, exploring how NPOs' survival is linked to the promotion, recruitment and ret...