The business of choice : how human instinct influences everyone's decisions

• Main Author: Willcox, Matthew (Author)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2020.
• Subjects: Consumers' preferences.; Choice (Psychology) > Economic aspects.; Marketing.; elektronické knihy; electronic books
• ISBN: 9781839820724; 9781839820700
• DOI: 10.1108/9781839820700
• Physical Description: 1 online resource (312 pages)

In this 2nd edition of award winning The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this...