The machine age of customer insight

• Other Authors: Einhorn, Martin, (Editor), Loffler, Michael, (Editor), Bellis, Emanuel, (Editor), Herrmann, Andreas, (Editor), Burghartz, Pia, (Editor)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2021.
• Subjects: Consumer behavior > Data processing.; Machine learning.; Business & Economics > Marketing > General.; Market research.; elektronické knihy; electronic books
• ISBN: 9781839096969
• Physical Description: 1 online resource (vi, 231 pages)

We are living in a new machine age offering unique opportunities, particularly for generating customer insights, which is radically transforming the way business value is created. Across industries, players are affected by the pace of progress of machine learning tools, novel technologies, and the a...