Marketing in customer technology environments : prospective customers and magical worlds
New customer technology environments are magical worlds. With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever ; while being inundated with increasing amounts of marketing material. How can you m...
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| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Bingley, U.K. :
Emerald Publishing Limited,
2020.
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| Subjects | |
| Online Access | Full text |
| ISBN | 9781839096020 9781839096006 |
| DOI | 10.1108/9781839096006 |
| Physical Description | 1 online resource (272 pages) ; cm |
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