Marketing in customer technology environments : prospective customers and magical worlds

• Main Author: Sudharshan, Devanathan, (Author)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2020.
• Subjects: Marketing.; Technology.; Business & Economics > E-Commerce / Digital Marketing.; Sales & marketing.; elektronické knihy; electronic books
• ISBN: 9781839096020; 9781839096006
• Physical Description: 1 online resource (272 pages) ; cm

New customer technology environments are magical worlds. With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever ; while being inundated with increasing amounts of marketing material. How can you m...