New perspectives on critical marketing and consumer society

• Other Authors: Ritch, Elaine L. (Editor), McColl, Julie (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2021.
• Subjects: Marketing > Social aspects.; Consumer behavior.; Consumption (Economics) > Technological innovations.; Marketing > Technological innovations.; Branding (Marketing); elektronické knihy; electronic books
• ISBN: 9781839095566
• DOI: 10.1108/9781839095542
• Physical Description: 1 online resource (xviii, 225 pages)

Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. These challenges in the marketplace are being driven by international, social and technological advances. 'New Perspectives on Critical Marketing and Consumer S...