Beyond multi-channel marketing : critical issues in dual marketing

• Other Authors: Palazzo, Maria (Editor), Foroudi, Pantea (Editor), Siano, Alfonso (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2020.
• Subjects: Marketing channels.; Marketing.; elektronické knihy; electronic books
• ISBN: 9781838676872; 9781838676858
• DOI: 10.1108/9781838676858
• Physical Description: 1 online resource (xvii, 245 pages) ; cm

'an insightful, conceptual take on the important topic of Dual Marketing. I strongly recommend Beyond Multi-Channel Marketing to all who want to know more about dual, multi- and omni- channel marketing in the digital age.' Charles Dennis, Professor of Consumer Behaviour, Departmental Resea...