Retail futures : the good, the bad and the ugly of the digital transformation

• Other Authors: Pantano, Eleonora, (Editor)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2020.
• Subjects: Retail trade > Technological innovations.; Teleshopping.; Business & Economics > Industries / Retailing.; Retail sector.; elektronické knihy; electronic books
• ISBN: 9781838676650; 9781838676636
• Physical Description: 1 online resource (276 pages)

The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developme...