Business acumen for strategic communicators : a primer

• Main Authors: Ragas, Matthew W., 1977- (Author), Culp, Ron, 1947- (Author)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2021.
• Subjects: Business communication.; Success in business.; Business & Economics > Business Communication > General.; Business communication & presentation.; elektronické knihy; electronic books
• ISBN: 9781838676612
• Physical Description: 1 online resource (xxiv, 308 pages)

Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role? 'Business Acum...