Cross-cultural social media marketing : bridging across cultural differences

To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. Social media marketing complements a brand or company's current marketing strategy as it aids in amplifying a company's...

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Bibliographic Details
Main Author: Moriuchi, Emi, (Author)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, [2021]
Series: Emerald points.
Subjects:
ISBN: 9781838671778
Physical Description: 1 online resource (160 pages).

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