Cross-cultural social media marketing : bridging across cultural differences

• Main Author: Moriuchi, Emi (Author)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, [2021]
• Series: Emerald points.
• Subjects: Internet marketing > Cross-cultural studies.; Social media > Cross-cultural studies.; elektronické knihy; electronic books
• ISBN: 9781838671778
• DOI: 10.1108/9781838671754
• Physical Description: 1 online resource (160 pages).

To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. Social media marketing complements a brand or company's current marketing strategy as it aids in amplifying a company's...