Cross-cultural social media marketing : bridging across cultural differences
To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. Social media marketing complements a brand or company's current marketing strategy as it aids in amplifying a company's...
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Main Author: | |
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Format: | eBook |
Language: | English |
Published: |
Bingley, U.K. :
Emerald Publishing Limited,
[2021]
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Series: | Emerald points.
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Subjects: | |
ISBN: | 9781838671778 |
Physical Description: | 1 online resource (160 pages). |
Online Access:
Online Resources