Leadership, communication, and social influence : a theory of resonance, activation, and cultivation

Can you identify five political leaders whose ideas you don't share but for whom you still have respect? Or multiple media channels and news outlets you tend to disagree with but still listen to? In an age of heightened and polarized ideologies and viewpoints, it is becoming increasingly import...

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Bibliographic Details
Main Authors: Ruben, Brent D., (Author), Gigliotti, Ralph A., (Author)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2019.
Series: Emerald points.
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ISBN: 9781838671181 (e-book)
Physical Description: 1 online resource (x, 182 pages) ; cm.

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