The innovation approach : overcoming the limitations of design thinking and the lean startup

• Main Author: Roach, David C. (Author)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2024.
• Subjects: Entrepreneurship.; Business & Economics > Entrepreneurship.; Entrepreneurship, start-ups.; elektronické knihy; electronic books
• ISBN: 9781837978014
• DOI: 10.1108/9781837977994
• Physical Description: 1 online resource (280 pages)

Innovation and entrepreneurship have always had a strong and synergistic relationship. While Design Thinking and the Lean Startup have emerged as popular methodologies for managing innovation and entrepreneurial endeavours, the time is ripe for a rethinking of the innovation approach by going back t...