Digitalization as a strategic tool for entrepreneurship survival and crisis management : lessons from Ukrainian MSEs

• Main Authors: Holovko, Daria (Author), Zollo, Lamberto (Author)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2024.
• Series: Entrepreneurial behaviour series.
• Subjects: Small business > Management.; Crisis management.; Business & Economics > Small Business.; Small businesses and self-employment.; elektronické knihy; electronic books
• ISBN: 9781837976836
• DOI: 10.1108/9781837976812
• Physical Description: 1 online resource (112 pages)

Digitalization has recently emerged as a critical strategy for businesses to survive during disruptive times and crises. By utilizing digital tools, enterprises can enhance their communication capabilities, achieve cost savings, access new markets, implement data-driven and efficient decision-making...