Tourism innovation in the digital era : big data, AI and technological transformation

• Other Authors: Valeri, Marco, (Editor)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2023.
• Series: New perspectives in tourism and hospitality management
• Subjects: Tourism > Technological innovations.; Artificial intelligence > Industrial applications.; Big data > Industrial applications.; Business & Economics > Industries > Hospitality, Travel & Tourism.; Tourism industry.; elektronické knihy; electronic books
• ISBN: 9781837971688
• Physical Description: 1 online resource (212 pages).

Digitalization and artificial intelligence are increasingly influencing modes of travel planning, exploration of new destinations, and promotion of them. The potential of new technologies to completely overhaul the tourism and hospitality industry is emerging; new generations of tourists will have r...