Market research methods in the sports industry : managing sports brands

• Main Authors: S̆eric, Neven (Author), Ljubica, Jasenko (Author)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, [2025]
• Edition: Second edition.
• Subjects: Sports > Marketing > Research.; Marketing research > Methodology.; Sports > Economic aspects.; elektronické knihy; electronic books
• ISBN: 9781837534487
• DOI: 10.1108/9781837534463
• Physical Description: 1 online resource (232 pages)

Whether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other stakeholders. The value and instruments of market research can provide the required resources for sports businesses to real...