The marketing of debt : how they get you
Why do people struggle so much with debt? The truth is, we are psychologically pre-disposed to misunderstanding it. We underestimate the cost of debt and overestimate our ability to pay. Not only do marketers of credit cards and loans know this, but they also exploit these psychological blind spots...
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| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Bingley, U.K. :
Emerald Publishing Limited,
2025.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781836626008 |
| DOI | 10.1108/9781836625988 |
| Physical Description | 1 online resource (160 pages) |
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