Marketing intelligence. AI, trust, and innovation in the modern business landscape part b :

• Other Authors: Sinha, Mudita (Editor), Bhandari, Arabinda (Editor), Priya, Samant Shant (Editor), Kabiraj, Sajal (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2025.
• Subjects: Marketing > Technological innovations.; Artificial intelligence.; Business > Technological innovations.; elektronické knihy; electronic books
• ISBN: 9781836625629
• DOI: 10.1108/9781836625605
• Physical Description: 1 online resource (360 pages)

In the rapidly evolving world of business, technology isn't just an asset--it's the driving force behind innovation and success. Marketing Intelligence, Part B: AI, Trust, and Innovation in the Modern Business Landscape brings together cutting-edge insights and strategies from leading expe...